Effective marketing is essential to growing your business — but where do you start? This session will guide you through the fundamentals of marketing, from identifying your target audience and creating a strong brand message to using both digital and traditional marketing tools.

You will gain practical strategies for brand positioning, social media, content creation, and customer engagement to help you attract and retain clients. Whether you are launching a new business or looking to strengthen your marketing approach, this session will provide actionable insights to help you build a strong brand and connect with your community.

Meet the Speakers

Thiago Kubota is a marketing and communications professional with global experience and a passion for inclusive innovation. As Marketing Communications Manager at CAMSC, he leads strategies that connect diverse suppliers with corporate and government buyers across Canada.

With experience spanning technology, media, hospitality, and nonprofit sectors, Thiago brings creativity and cross-cultural insight to every role. His leadership at organizations like Norsat International, SyncMonkey Software, and Edible Canada has driven digital transformation and impactful marketing campaigns.

At CAMSC, he shapes the organization’s digital voice and promotes supplier diversity to advance inclusive procurement and social impact. Thiago holds degrees from ESPM (Brazil), EADA Business School (Spain), and Institut Paul Bocuse (France).

Yash Makhija is a Toronto-based marketing professional with over five years of experience driving business growth across industries. His expertise spans marketing strategy, digital campaigns, event management, and client relations.

Beginning his career in hospitality and events, Yash built strong skills in brand storytelling and partnership marketing—working with global brands like Budweiser and Moët & Chandon. At Vaya Media, he led multi-channel campaigns blending SEO, paid media, content, and design to boost client visibility and engagement.

Currently, as a Marketing Communications professional at CAMSC, Yash focuses on strengthening the organization’s digital presence, enhancing performance, and connecting with diverse audiences.

This event marks the third and final session in our new webinar series this year with CAMSC —built to support refugee entrepreneurs access new business opportunities and build capacity through community and collaboration.