Networking is often described as an essential tool for career growth, but for many, the very word itself can spark anxiety, let alone the act. The thought of reaching out to strangers, introducing yourself, and asking for advice may feel intimidating, especially if you’re new to Canadian culture or professional environments. However, networking doesn’t have to be scary. When approached with the right mindset and preparation, it can become a rewarding and even enjoyable experience.
The following tips were shared during the Mastering Professional Relationships: How to Build and Maintain Your Network webinar held virtually on November 5, 2024. Kerry Ross, Resume Volunteer with Jumpstart and a Certified Career Development Professional (CCDP) and career educator at the University of British Columbia in Vancouver, B.C., had these tips to share:
1. Redefine Networking: It’s Just a Conversation
One of the biggest misconceptions about networking is that it’s all about asking for favors or trying to “sell” yourself. Instead, think of networking as simply having a conversation. It’s an opportunity to share your story, learn about someone else’s experiences, and explore common ground.
As the saying goes, “You have a story to tell, and people want to hear it.” Focus on what you bring to the table—your unique skills, perspectives, and ideas—and approach each conversation as a two-way exchange.
2. Start Small and Practice
Networking doesn’t have to begin with cold-calling high-level executives. Instead, start with people you already know: friends, former colleagues, mentors, or even acquaintances from community groups. Use these initial conversations to practice asking questions, sharing your story, and building confidence.
Once you feel comfortable, gradually expand your circle. Remember, it’s okay to start with just one conversation a week. Networking is about quality, not quantity.
3. Be Curious, Not Transactional
The key to effective networking is genuine curiosity. Open-ended questions like, “What inspired you to pursue this career?” or “Can you tell me about your role and how you got there?” can spark meaningful dialogue. Avoid leading with transactional requests such as, “Are you hiring?” or “Can you review my resume?”
Instead, aim to learn from others and build relationships. By showing genuine interest in someone’s story, you create a connection that may lead to opportunities down the road.
4. Use Everyday Opportunities
Networking doesn’t only happen at formal events. It can happen anywhere—a bus ride, a workshop, or even in a hallway. Keep an open mind and look for opportunities to strike up conversations. In today’s digital age, platforms like LinkedIn also provide excellent spaces to connect with professionals in your field.
When reaching out online, personalize your message. Instead of using LinkedIn’s generic invitation, include a note about how you came across their profile and why you’d like to connect.
5. Prepare and Plan Ahead
Before a networking conversation, spend some time preparing. Research the person or organization and think about what you’d like to learn. Write down questions in advance and prepare a brief introduction about yourself—what’s often called an “elevator pitch.”
This preparation not only helps you make a strong first impression but also eases nerves by giving you a roadmap for the conversation.
6. Follow Up and Stay Connected
After your conversation, send a thank-you note. It can be as simple as an email saying, “Thank you for sharing your insights—I really appreciated your time and advice.” Staying in touch doesn’t mean pestering people; a quick message every few months, such as sharing an article or update, helps maintain the relationship and keeps you top of mind.
Conclusion
Networking doesn’t have to be daunting. By viewing it as a conversation, starting with small steps, and focusing on building relationships instead of transactions, you can turn networking into a natural and enjoyable part of your career journey. Over time, your efforts will pay off—not just in job opportunities but also in the supportive community you build along the way.
Ready to get started? Remember, every great connection begins with a simple “hello.”
If you’re looking for more support along your career journey in Canada, please register as a Jumpstart client here.